Hi, I'm Priya Sharma Shaikh

I don’t know what compelled me to do so, but I would often scribble the phrase ‘all the people’ in running-hand through my growing years. I was always a good listener, the confidante of my friends and colleagues, the agony aunt, the storyteller, the inspirer, the ‘builder-upper’, the go-to person. My intuition for seeing inner gifts in people was strong from the start. I gave several people courage in their moment of vulnerability making them emerge stronger and happier, and mindfully see the best in themselves. Such interactions always gave me an immense sense of joy and fulfillment, while life happened:

  • I graduated in Economics and Statistics at Elphinstone College and then studied Advertising & Marketing at Xavier's Institute of Communication and an MBA in Marketing from IBS, Mumbai. 

  • 30+ years of experience across various industries including banking, financial services, advertising, event management, FMCG and education, helped me hone the valuable skills of meticulous planning, business strategy, general management, communication, etc. and I emerged as a self-motivated individual that is able to build and lead any team.

  • And lastly but not least, I created two beautiful children (now young adults) with my husband.


When the proverbial mid-life milestone of 50 arrived, I wistfully looked back at my work life and felt the urgent need for payback and change. I decided to make the most conscious change in my life. I embraced the roller coaster ride of entrepreneurship and founded ETC India, which has ‘Inspiring YOU to be the HERO of your life’ as its purpose, which offers two core brands:

1. bU. which helps you be your authentic self so that you can build your life 

2. Professional Insights with Priya a YouTube channel that hosts interviews of working professionals to capture their career journeys.

I also took action on my adolescent doodling of touching 'all the people' and trained to become a professional coach with Peter J. Reding, MBA, MCC, Coach for Life, USA. This was followed by a course at Coach to Transformation, led by Rajat Garg, MCC and yet another one with Peter, clocking a sum total of more than 250 hours of coaching studies. 


I am accredited by the International Coach Federation as a Professional Certified Coach (PCC), having completed more than 500 hours of professional coaching. I am also a certified Neuro-Linguistic Programming (NLP) and Enneagram practitioner. As a LIFE TRANSFORMATION AND LEADERSHIP COACH, I work with individuals & teams across the leadership pipeline to help them discover their innate awesomeness, make mindful choices and life transitions and be the HERO of their lives.


I serve on the board of ICF Mumbai Charter Chapter and Association of Mumbai Coaches and I was on the core committee of APAC2019 coaching conference. I am an active industry patron and enjoy volunteering and participating in events and learning initiatives organised by the fraternity.





Being present and loving as I create abundance for myself and all


Help every individual be the HERO of their life and help every business build heroic teams


My vision is to create a platform that provides connections, knowledge, solutions and interactive experiences to any individual or company across the globe, that seeks fulfillment and abundance.